We are looking for a highly skilled Performance Marketing Specialist to plan, execute, and optimize paid advertising campaigns across search engines, social media platforms, video networks, publisher networks, and programmatic channels. This role is perfect for a results-driven marketer who thrives on data, creativity, and achieving measurable outcomes. You will be responsible for managing end-to-end campaign strategies, analyzing performance, and ensuring maximum ROI across multiple advertising platforms.

• Plan, execute, and optimize paid advertising campaigns across channels such as Google Ads, Facebook/Instagram Ads, YouTube, programmatic platforms, and publisher networks.

• Conduct in-depth keyword research and audience segmentation to design targeted and effective campaigns.

• Develop and implement strategies for search engine marketing (SEM), including Google and Bing Ads, with a focus on maximizing conversions and minimizing cost per acquisition (CPA).

• Manage social media advertising campaigns across platforms like Facebook, Instagram, LinkedIn, and TikTok, optimizing for engagement, reach, and conversions.

• Execute and optimize video ad campaigns on YouTube and other video networks, leveraging audience targeting and creative best practices.

• Utilise programmatic advertising platforms to deliver data-driven campaigns, ensuring precise audience targeting and placement.

• Monitor and analyze campaign performance, generating actionable insights to improve ROI, CTR, and conversion rates.

• Conduct A/B testing on ad creatives, landing pages, and audience targeting to continuously refine campaign performance.

• Collaborate with the creative team to develop compelling ad copy, visuals, and video content tailored to each platform.

• Stay updated on industry trends, platform updates, and emerging technologies to ensure campaigns remain competitive and innovative.

• Manage campaign budgets, allocate spend effectively, and ensure campaigns are delivered within budget constraints.

• Produce detailed reports on campaign performance, providing recommendations for optimization and scaling.