We are looking for a Senior Product Marketing Manager in the IT industry to drive GTM strategy, market research, customer segmentation and sales enablement. You will work closely with product, sales and marketing teams to enhance product positioning, accelerate adoption and drive revenue growth for IT solutions, software and services.

• Develop and execute GTM strategies for IT product launches, market expansions and feature rollouts.

• Conduct in-depth market research to analyze industry trends, customer needs and competitor positioning.

• Build and refine customer segmentation models to optimize targeting and personalized messaging.

• Create and enhance sales enablement materials (pitch decks, battle cards, case studies, whitepapers).

• Collaborate with cross-functional teams (engineering, product, sales, marketing) to ensure alignment on positioning and messaging.

• Drive demand generation initiatives by supporting digital campaigns, content marketing and ABM strategies.

• Define KPIs and performance metrics to measure GTM effectiveness and optimize marketing efforts.