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HJK603 - CONTENT MARKETING LEADER

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HJK603 - CONTENT MARKETING LEADER

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Marketing

Leader

Ha Noi

Full-time

Responsibilities

We are seeking a visionary and results-driven Content Marketing Leader to develop and execute a world-class content strategy. The ideal candidate will drive brand awareness, thought leadership, audience engagement, and lead generation through high-quality, relevant, and compelling content. This is a leadership role that requires strategic thinking, creative expertise, and a deep understanding of content marketing best practices.

  • Research products, competition, industry, and marketing goals/objectives.

  • Work with stakeholders to research and develop content marketing strategies, plan, and multi-channel content calendar: website, software, social media, email, webinar, and partners.

  • Copy-write content for inbound marketing activities such as blogs, help centers, ebooks, whitepapers, testimonials, newsletters, social media, tutorials, and partners.

  • Copy-write content for lead nurturing programs such as email campaigns, onboarding guides, and help center articles.

  • Generate data-driven ideas, insights, and solutions to improve and optimize content performance.

  • Collaborate with the Marketing team & designer team to establish storytelling that is aligned with our brand standards & marketing objectives.

  • Responsible for overall content goals, deadlines, performance, and KPIs.

  • Manage related 3rd party content partners, vendors, and suppliers.

  • Lead and manage a team of content writers including task delegation, day-to-day operations, quality control, and training.

Requirements

  • Minimum Bachelor’s degree in Marketing, Business, Journalism, English Literature, PR & Communications, or a related field.

  • 3+ years of professional experience related to content marketing.

  • 2+ years of experience in a managerial position.

  • Excellent writing and proofreading skills.

  • Strong communication and analytical skills.

  • English: Equivalent to C1 or C2 proficiency.

  • Knowledge of the fundamentals of SEO and keyword research.

  • Knowledge of Inbound Marketing.

  • Strong knowledge of various marketing, analytics tools & channels.

  • Proven excellence across a variety of written content, with a focus on delivering and being measured by results (brand awareness, social proof, education, click-through, and lead conversion).

*** Nice to have

  • Experience in B2B or SaaS content production

  • Web and/or Graphic Design basic knowledge

  • Growth hacking knowledge or experience

Benefits

Working location: Thanh Xuan, Ha Noi

Salary range: Up to USD 2,000 Gross

Infomation

Offered Salary

1,500 $ - 2,000 $

Skills

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