
HJK603 - CONTENT MARKETING LEADER

HJK603 - CONTENT MARKETING LEADER
Marketing
Leader
Ha Noi
Full-time
Responsibilities
We are seeking a visionary and results-driven Content Marketing Leader to develop and execute a world-class content strategy. The ideal candidate will drive brand awareness, thought leadership, audience engagement, and lead generation through high-quality, relevant, and compelling content. This is a leadership role that requires strategic thinking, creative expertise, and a deep understanding of content marketing best practices.
Research products, competition, industry, and marketing goals/objectives.
Work with stakeholders to research and develop content marketing strategies, plan, and multi-channel content calendar: website, software, social media, email, webinar, and partners.
Copy-write content for inbound marketing activities such as blogs, help centers, ebooks, whitepapers, testimonials, newsletters, social media, tutorials, and partners.
Copy-write content for lead nurturing programs such as email campaigns, onboarding guides, and help center articles.
Generate data-driven ideas, insights, and solutions to improve and optimize content performance.
Collaborate with the Marketing team & designer team to establish storytelling that is aligned with our brand standards & marketing objectives.
Responsible for overall content goals, deadlines, performance, and KPIs.
Manage related 3rd party content partners, vendors, and suppliers.
Lead and manage a team of content writers including task delegation, day-to-day operations, quality control, and training.
Requirements
Minimum Bachelor’s degree in Marketing, Business, Journalism, English Literature, PR & Communications, or a related field.
3+ years of professional experience related to content marketing.
2+ years of experience in a managerial position.
Excellent writing and proofreading skills.
Strong communication and analytical skills.
English: Equivalent to C1 or C2 proficiency.
Knowledge of the fundamentals of SEO and keyword research.
Knowledge of Inbound Marketing.
Strong knowledge of various marketing, analytics tools & channels.
Proven excellence across a variety of written content, with a focus on delivering and being measured by results (brand awareness, social proof, education, click-through, and lead conversion).
*** Nice to have
Experience in B2B or SaaS content production
Web and/or Graphic Design basic knowledge
Growth hacking knowledge or experience
Benefits
Working location: Thanh Xuan, Ha Noi
Salary range: Up to USD 2,000 Gross
Infomation
Offered Salary
1,500 $ - 2,000 $
Skills